The Cashflow Quadrant: The B-Quadrant Mindset

The Cashflow Quadrant: The B-Quadrant Mindset

- in Money


People that operate on the right side of The Cashflow Quadrant think differently from people on the left side. This difference in thought patterns manifests in two different lifestyles as I’m sure you’ve seen in the lives of people you know. Life on the right side of the quadrant is very rewarding and it takes a certain mindset to be successful there. Let us look at how the BQuadrant business owners think.


Business owners are never content with the status quo. They want to live their lives to the full and refuse to let other people place limitations on them. Remember how we said that employees in the EQuadrant want security from their employer? BQuadrant business owners understand that they are the masters of their own destiny and do not leave that responsibility to someone else.

They are willing to do what it takes to live the life of their dreams because they understand that freedom has a price. They can afford to do whatever they want, as much as they want, for as long as they want and with whomever they want. People on the left side of the quadrant don’t have that luxury. Freedom is a big motivator for people that choose to get into business and create a lasting legacy.


If you have noticed many business owners are not the smartest people in their company. Woodrow Wilson once said, “I not only use the brains that I have but all that I can borrow.BQuadrant business owners surround themselves with smart people who can help them run their businesses more successfully. This is totally different from the self-employed person that does everything on their own.

Of the four quadrants, the B and I quadrants are the ones where you can only succeed through teamwork. They don’t have room that want to do things all by themselves. Teamwork and collaboration is absolutely vital not just for survival but to thrive as well.


BQuadrant business owners play the game of life to win. They are single-minded and know exactly what they want. They will not allow other people to steal their dream or leave the backdoor open for “just in case.” People on the left-side of on the other hand play not to lose. Initially that may appear to be the same but in reality it’s not. Being double-minded is an indication that you don’t really know what you want therefore you never achieve anything of significance.

I hope this has helped you understand how successful BQuadrant business owners think. What separates people has little to do with technical ability but more to do with the mindset. Feel free to share with your friends on social media and to share your thoughts in the comments below. See you in the next section as we talk about freedom in the BQuadrant. Until next time,

Perhaps you can share some additional thoughts about how B-quadrant business owners think. Share your insights in the comments below:

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About the author

Sija Mafu is an Online Enthusiast, Personal Development Fan, Global Business owner and a Master in The Art of Living. Also as a devout Christian, his vision is to see young people take responsibility for their lives and create bright futures for themselves, their families and society at large.

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