Technology plays a big part in today’s world in both our business and professional lives. It can easily enhance your level of success when used right. To boost your chances for career success in the twenty first century technology and a few other skills can help you rise to a higher level.
This applies whether you’re running a business or working for somebody else.
The following skills are worth acquiring in the twenty first century as you progress in your career:
1. Story telling
From years of experience in the corporate world I’ve come to realize something I never understood before. People aren’t just interested in the external stuff about an organization but more of their purpose for existence.
The companies that do well are those that have a clear vision of what they are about. For the most part when people are asked about their organization the default is to talk about what they do.
What I’ve discovered is that people don’t buy just because of what you have to offer. Many other people likely offer the same products or services after all. The twenty first century requires you to differentiate yourself.
What sells is the reason WHY you do what you do! People are more motivated to support a worthy cause that resonates with them than anything else. What does this mean for you? You have a purpose God created you for and you may be living it which would be great.
You must articulate to your ideal audience why you’re doing it in the first place. They want to know where you’ve been and where you’re going and maybe find ways of partnering with you. When you share your journey do it from the heart and not from a recited script that lacks heart and passion.
Passion for what you do attracts like-minded people that will play a part in helping you achieve your goals. The main thing is to be authentic with people and express your willingness to serve them.
I used to have the mistaken belief that only certain people in life had the ability to sell. I normally associated it with people that were charismatic and sharp and that some like me could never do.
After attending a number of business seminars and learning from various business people I’ve learned otherwise. Everyone including you is a salesperson in one form or another if you think about it.
Married men sold their positive qualities to their wives; employees sold their skills to their employers and convinced them that they were the right fit for their jobs; the friends who came to an event you told them about were sold on what you shared with them.
These are simple examples that drive the point of what I’m saying. I eventually had a light bulb moment at one business seminar that I attended. One of the speakers said that, “Sales is the transference of belief” and from that day I just got it.
In other words sales isn’t just about getting someone to give you money; money is more a by-product. As stated in the first point people are more drawn to why you do something- how it can help them solve their problems and derive some form of gratification.
It’s important to represent something you’re passionate about because it’s easier to sell. Something you believe in is easier to communicate to someone else than something for which you have no interest. That’s one of the biggest business lessons I’ve learned in my career.
Instead of being an obnoxious salesperson, twenty first century sales requires you to be more of a listener.
Sales and marketing work hand in hand but there’s a small distinction. I read somewhere that sales is the one-on-one process of sharing about your product or service. It then went on to say that marketing is selling to a larger group at the same time.
It made sense when I thought about it and noticed that’s how most successful businesses do it. Large corporations also advertise in traditional media channels which other companies may not be able to. Email marketing is one of the best ways to achieve the same goal even with a low budget. It’s a skill worth learning that can help you achieve your dreams.
Some people believe that email marketing is ineffective but according to some experts email marketing is still popular. Note that there’s a difference between email marketing and email spamming which is the sending of unsolicited email communication.
Whether you’re running a business or want to promote something else email marketing will help you reach a lot of people. You just need to take time to learn how to do it to effectively share your message with the world.
In some cases you may need to use marketing tools that will easily explain your products or services. Professional companies use tools such as video presentations, brochures and even webinars to market to their prospects. Use what works most effectively for different scenarios.
4. Web publishing
The great thing about the Internet is that it’s almost a level playing field and presents many opportunities. You don’t have to be an expert at it either. You can either take the time to learn the tools you’ll be most comfortable with or hire a professional.
Either way setting up a website is a good starting point for building your online presence. It’s one of the most valuable skills to have in the twenty first century.
Your website is like your magazine that people can subscribe to online which can also be updated regularly. Most won’t afford to publish a hardcopy magazine so having a website is a more cost effective and better alternative.
Some of the platforms you can use include WordPress, Joomla, Wix, and Drupal just to name a few. When you create a website you can also register it with search engines such as Google, Bing and Yahoo! This means that the website will be on record and will be ranked on their platforms based on user searches.
The type of content you can post on your website can include not only text. You can also include images, audio and video to enhance your audience’s user experience. Getting to a level of proficiency requires much effort but with practice you become sharper. Don’t worry about perfection but get started and begin to learn as you go.
5. Social media
More of these platforms are available for different audiences. Facebook still remains the largest and most popular to this day. It’s one of the best places to go find your ideal prospects. While most of them started out as social platforms for people to connect they have evolved into business platforms too.
Each platform serves a different purpose and it’s up to you to decide what works best for your prospects. Besides Facebook other popular social media platforms are Twitter, Instagram, LinkedIn and PInterest. YouTube is primarily for video content and works more effectively than the other ones.
Learning how to use social media can connect you with people that are looking for what you have to offer. You don’t have to master all of them at once so start with one before moving onto the other ones.