There is no doubt that the Internet has changed the way we live life in a big way. The way we do business, communicate, support our health, learn, travel, etc have all experienced a major shift from what was there before the Internet. There were not many users when it first launched in the mid-90s nor was there widespread accessibility to it.
Today the average person has internet access all over the world and the numbers keep growing. This is exciting if you have ever considered getting into business but never really had the capacity to do so. Joel Comm, a New York Times Best-Selling author, professional speaker, and social media expert put together a book that will point you in the right direction.
His book, “Ka Ching: How to Run an Online Business that Pays and Pays” is filled with lessons from Joel Comm’s experiences in doing business online. I picked up on the lessons he shares in the book and I’ve been constantly applying myself to expand that knowledge and achieve my goals. Doing business online is an exciting prospect and what better way to learn than from someone who knows what it takes.
In this post we will give an overview of some of the chapters in the book. Here we go:
1. The New Web order
The amazing thing is that business online is open to anyone who is willing to give it a shot. In this chapter Joel Comm shares his early experience at building his first business. Like anything new he faced obstacles but he got the hang of concepts like e marketing that made the difference and catapulted his business to a new level.
He also explains that you do not have to be an expert in programming to be successful in the online space. By learning a few simple skills and applying yourself you too can build a business online that may have seemed impossible for you previously.
2. Content is Ka Ching
Creating great content that your audience would love to consume plays a big part in building a business online. Effective content marketing is essential to developing a large audience and advertising opportunities may also present themselves eventually.
Joel Comm points out that you don’t need to have been an excellent writer at school. Writing a school essay is different from writing about what’s in your heart and that is what makes the difference on the Internet. He goes on to share the types of content that you can create and post on your website.
With a bit of practice and applying what he teaches you will be on your way to building an online audience that will be integral to building your online business.
3. Information products
Information products are an opportunity for you to put your knowledge in forms that can make you money. Joel shares that the way you package your information into different formats influences the perceived value your audience has about your products. If your audience have a high perceived value of your products you will make a lot of money.
This chapter outlines the steps that you need to take to create your own information products and get paid the true value of what that information is worth to your audience. For example, you will find that on websites like Amazon most books are priced really low because they are competing with many other similar books.
Creating your information products and not going the Amazon route makes you more money as you add more value to your customers through various content types.
4. Membership sites
A clever way of making recurring revenue is to create membership sites that pay you frequently as your audience use your content. In this chapter Joel shares what membership sites have to offer, how to price your membership programs effectively.
You will also learn how to create your membership website the easy way. You do not have to be a programmer or have sophisticated skills to create one. There are many tools available on the web that can get the job done the way you need.
A good example of a membership site is Foundr a subscription based business magazine. It delivers great content to its audience every month and they pay a good amount of money to get the monthly issues. Membership sites are a good way to make a passive income when they are done right.
So if you are keen on learning to navigate the online space get yourself a copy of Ka Ching and learn the e marketing techniques to build your business online. The information you will get from this book is valuable.